1. What cookies are
Cookies are small text files that a website stores in your browser. Your browser's local storage works in a similar way. This policy explains what Lookella uses. The controller is Łukasz Holik; contact details are in the Privacy Policy.
2. Essential cookies (no consent needed)
These are needed for the Service to work, so they do not require consent:
- lk_sess – keeps you logged in; valid for up to 30 days or until you log out; not readable by scripts on the page (HttpOnly);
- lk_lang – remembers the language you chose; valid for 12 months;
- lk_consent – remembers your choice in the cookie banner; valid for 12 months;
- lk_adm – only in the admin panel, for the Service administrator; valid for up to 8 hours;
- lk_lang in local storage – remembers your language until you delete it.
3. Analytics and marketing cookies (only with consent)
If you agree, Google Tag Manager (Google Ireland Limited) runs the tools in the categories you chose. Tag Manager itself sets no cookies and is loaded only after you consent.
Analytics – visit statistics that help us improve Lookella:
- Google Analytics 4 (Google Ireland Limited) – _ga and _ga_* cookies; valid for up to 2 years.
Marketing – measuring Lookella's ads and showing them to people interested in fashion:
- Google Ads (Google Ireland Limited) – _gcl_au and cookies on Google and DoubleClick domains; valid for up to 90 days (some up to 13 months);
- Meta Pixel (Meta Platforms Ireland Limited, Facebook and Instagram) – _fbp and fr cookies; valid for up to 90 days.
We never pass these tools your email address, name, photos, item descriptions or analysis content – only information about pages visited and events in the Service (e.g. creating an account). Google and Meta may transfer data to the USA as described in the Privacy Policy.
4. Consent and withdrawing it
On your first visit we show a banner where you can accept all cookies, reject them with one click or choose categories under "Settings". Until you choose, only essential cookies are used. You can change or withdraw your consent at any time under "Cookie settings" in the site footer – when you withdraw, we delete the tools' cookies stored on our domain. Withdrawal does not affect the lawfulness of earlier processing. We remember your choice for 12 months and then ask again.
Legal basis: essential cookies – Article 5(3) of the ePrivacy Directive (in Poland, Article 399(3) of the Electronic Communications Law); analytics and marketing cookies – your consent (Article 399(1) of that law and Art. 6(1)(a) GDPR).
5. What we don't do
We don't sell data and we don't embed social media content. Fonts and images are loaded from our own server. Shop links (e.g. Google Shopping) open those shops' websites, which use their own cookies under their own policies.
6. Managing cookies
Besides the banner, you can delete or block cookies in your browser settings. Blocking lk_sess will prevent you from logging in; without lk_lang the site will choose the language automatically.
7. Contact
Send any questions about cookies to [kontakt@lookella.com].